FORTRESS is part of AS Watson Group, the world’s largest international health and beauty retailer operating over 16,800 stores under 12 retail brands in 29 markets, with over 130,000 employees worldwide. For the fiscal year 2023, AS Watson Group recorded revenue of US$23 billion. Every year, it is serving over 5.5 billion shoppers via its O+O (Offline plus Online) platforms, providing tech-enabled retail experience to customers offline and online.
FORTRESS was founded in 1975 as a small shop selling electrical appliances at the Hong Kong Electric Payment Centre in Fortress Hill. At that time, the market was full of unscrupulous sales practices of electrical appliances. FORTRESS has been insisting on providing customers with high-quality products and service, as a trustworthy and reputable brand. Today, FORTRESS is operating around 70 retail stores in Hong Kong and Macau employing over 1,000 staff.
As a market leader, FORTRESS has always been innovative and is committed to bring customers the seamless O+O (Offline plus Online) shopping experience with new technology solution. FORTRESS ties in with customers’ needs to pursue quality living with different product experience zones, including TechLife concept store features smart gadgets all over the world; Premium Living zone showcases a wide range of modern home appliances; GameZ with gaming experience; Home Auto features smart home products and solutions; Beauty Lab, displaying advanced electronic beauty products; and 3HK@FORTRESS Shop-in-Shop, a designated area to provide all-round service for mobile communication. In addition, FORTRESS has established Pro-Team to offer professional after-sales service, taking care of customers' needs throughout the shopping journey, helping our customers to live better, smarter and happier lives with new technology.
