Company Information

Awards

About Fortress

Fortress is part of AS Watson Group, the world’s largest international health and beauty retailer operating over 17,000 stores under 12 retail brands in 31 markets, with over 130,000 employees worldwide. In the fiscal year 2024, AS Watson Group reported revenue of over US$24 billion. The company's technology-enabled O+O (Offline plus Online) platforms serve over 6 billion shoppers annually, seamlessly integrating physical and digital retail experiences.

Fortress was founded in 1975 as a small shop selling electrical appliances at the Hong Kong Electric Payment Centre in Fortress Hill. At that time, the market was full of unscrupulous sales practices of electrical appliances. Fortress insisted on providing customers with high-quality products and services for 50 years, as a trustworthy and reputable brand. Today, Fortress has around 70 retail stores in Hong Kong and Macau employing over 1,000 staff.

As a market leader, Fortress has always been innovative and is committed to bringing customers the seamless O+O shopping experience with new technology solutions. With the innovative "Chat & Buy" feature enabling customers to connect directly with store specialists via WhatsApp for product information, promotions, inventory, and delivery details, seamlessly integrating O+O experiences. Fortress ties in with customers’ needs to pursue quality living with different product experience zones, including TechLife concept store features smart gadgets all over the world; Premium Living zone showcases a wide range of modern home appliances; Baby & Kids and Pet products experience zone; Home Auto features smart home products and solutions; Beauty Lab, displaying advanced electronic beauty products; and 3HK@Fortress Shop-in-Shop, a designated area to provide all-round service for mobile communication. In addition, Fortress has established Pro-Team to offer professional after-sales service, taking care of customers' needs throughout the shopping journey, helping our customers to live better, smarter and happier lives with new technology.

Through our website, Facebook, Instagram, YouTube and Weibo, we bring the market’s latest trends and information to our customers so they can get the latest updates on the fast changing digital world.

Developing an O+O platform strategy and putting our customers’ needs first

At Fortress, we are customer obsessed and we serve our customers with heartfelt care and passion. As a market leader, Fortress is committed to developing an O+O platform strategy by implementing a seamless offline plus online shopping experience.

Through the entire pre-sales to after-sales service shopping journey, we understand the needs of our customers and strive to provide them with comprehensive new technology solutions to take care of all their smart living needs.

Fortress dares to move with the times with constantly improving services that help our customers to live better, smarter and happier lives with new technology.

Moving forward with conviction, excellence and innovation

Fortress is committed to providing only quality products. We strive ceaselessly to offer more exciting, caring and innovative shopping experiences for our customers by offering a diverse range of products and services. Fortress also developed different product experience zones and established Pro-Team to offer professional after-sales service, taking care of customers' needs throughout the shopping journey, helping them to live better, smarter and happier lives with new technology. We will continue to move forward to achieve our goal of excellence at every level.